Influencer Relations

Good Influence is a specialist influencer marketing division within Good Relations designed to provide an end-to-end management service that enables clients to identify, deliver and measure successful influencer marketing strategies.

The division is led by Head of Influencer Relations Joe Friel who works alongside a multi-skilled team of content marketing experts at Good Relations, many of which are influencers in specialist fields themselves; from Henry Elliss one of the UK’s leading parenting bloggers, to Mark Dredge, the UK’s leading beer writer.

We have a proprietary algorithm that enables brands to drill into the engagement value of influencer work, creating a clear evaluation metric. Combining robust methodologies with Good Relations’ strong heritage in earned and owned media, Good Influence delivers influencer relations programmes for clients such as Pilsner Urquell, B&Q and the Agricultural & Horticultural Development Board (AHDB).



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