GOOD RELATIONS WINS LIDL CONSUMER PR ACCOUNT
Good Relations is delighted to have been appointed as Lidl’s retained consumer PR agency following a competitive pitch.
David Wiles, Consumer Director at Good Relations, will lead on the account working alongside Lidl’s marketing team to strengthen the brand’s share of voice and “Big on Quality, Lidl on Price” positioning.
David said, “This is a hugely exciting win for the agency at a time when Lidl has become one of the rising stars in the sector. There are so many more great stories to tell about Lidl and we will be working closely with Lidl’s fantastic in-house team to make sure we help the brand achieve even more success in the near future.”