ROYAL BRUNEI AIRLINES CAMPAIGN REACHES NEW HEIGHTS AT THE TRAVEL MEDIA AWARDS
We’re proud to announce our #LoveSabah blogger campaign for Royal Brunei Airlines has won in the Innovative Campaign and Content of the Year category at the Travel Media Awards 2015.
The #LoveSabah campaign for Royal Brunei Airlines and Sabah Tourism was launched last year to promote Sabah as a beautiful honeymoon or wedding destination.
The campaign saw six world-leading travel, lifestyle and wedding bloggers visit Kota Kinabalu and Brunei with Royal Brunei Airlines. The bloggers shared their experiences in real time via social media, driving engagement and awareness of Sabah’s great diversity of attractions. In the following months, a wide array of online content was produced, including 35 blog posts and videos, photos, a cinematic quality video and an ebook. The campaign generated 52 million opportunities-to-see across Twitter, Facebook, Instagram, Pinterest and Google+ in a period of two months.