4 years ago

Holly Dedman, Head of Business Development

Good Relations Helps Samsung UK Build its Brand in 2015

Samsung has appointed Good Relations to handle a combined corporate PR brief and B2B projects in the UK and Ireland.

Good Relations has won a new corporate PR brief to represent Samsung UK and Ireland over the coming year, following a competitive pitch. In addition, Good Relations has been appointed to assist with B2B projects in a bid to raise awareness of Samsung UK’s B2B credentials.

The appointment reflects changes to the way Samsung approaches its PR in 2015 and sees Good Relations join a group of leading agencies working on briefs across the business.

Samsung is a global leader in consumer electronics and looking to leverage this heritage to drive growth for its B2B division. Good Relations will help raise awareness of Samsung’s B2B solutions and build its profile as a credible business technology leader.

The agency will also deliver a corporate PR programme that raises the profile of Samsung’s UK&I Leadership Team, creating a stronger understanding of how the company is working with partners to deliver opportunities and benefits for people across the region.

The agency team will be drawn from across the Good Relations Group, with specialist expertise in technology PR, B2B marketing, corporate communications and corporate social responsibility.

The team will be led by Director Neil Bayley, who said: “Enriching people’s lives with smart, innovative technologies is what Samsung is known for amongst UK consumers.  It has the same goal for businesses, enabling people to be their best in work environments. We are delighted to be given the opportunity to partner with Samsung and help create stories that evolve its reputation to support business growth in the UK&I.”

Rachel Lloyd, Head of PR at Samsung UK & Ireland, said: “We feel it’s the right time for us to tell Samsung’s corporate narrative and this new brief will provide a personal face to our story, enhancing Samsung’s visibility with key commentators, customers and the industry. We will be giving our leadership team a platform and voice that speaks to our customers on subjects relevant to them, showing where Samsung’s products have potential to add real value to people’s lives. The Good Relations team pitched a strong set of corporate ideas and we’re excited to see these brought to life.”