We’re Good Relations – a leading PR and brand communications agency who believe good business matters. We specialise in helping our clients thrive by building and maintaining trusted brands. We’re recognised for our ability to develop communications approaches that bring about positive change. And we’re down-to-earth, honest and accountable in a way we think you’ll find refreshing.
The amazing adventures of Good Relations.’ If we wrote a book this would be the title. Because we like to tell genuine stories. Great ones. Stories that are extraordinary, surprising and unforgettable. As a leading PR and integrated brand communications agency, we believe this is what enables us to inspire change and spark advocacy.
It all comes from a bit of smart thinking and clever doing. Since 1960 our clients both in the UK and internationally have benefitted from us doing just that. It’s why we’re called Good Relations, because trust, honesty, collaboration and great ideas are at the heart of what we do. And with offices in London, Leeds, Manchester and Cardiff, plus those that are part of the wider Good Relations Group in Germany, Singapore and USA, we’re creating Good Relations across the world too. Now that’s a story worth telling.
Good Relations is part of Chime Communications PLC, an international communications and sports marketing group.
We are consuming more editorial content than ever before, whether it’s 2,500 words, 140 characters or a 15 second video clip. Comment, opinion and third party endorsement has never been so integral to every story. Our Consumer PR team are tasked with connecting brands and their products and services with their consumers through this multi-channel editorial filter.
Reputation is everything. At Good Relations we help brands and organisations such as Airbus, TalkTalk and Weetabix maintain theirs by keeping them front of mind and relevant. For us it’s all about story telling. If we inspire and influence their stakeholders by what we say and do, we can shape, protect and harness their reputations while building relationships that last.
Successful business-to-business communication that feels more human-to-human is what really creates competitive advantage. It drives understanding, trust and respect, and most importantly, inspires advocacy. Our mix of skills, experience and capability means it’s an advantage we can build and maintain for our clients.
Our public affairs team helps clients develop a truly multi-stakeholder approach towards their corporate communications. We understand the costs many businesses now see added to their bottom line are the result of changing government policies and regulations. The policy landscape can be fluid and corporate life is often open to intense public scrutiny. Our job is to overcome these barriers by helping clients build open relationships with all of their stakeholders in government, parliament, the devolved administrations and influencing organisations.
The complexities of the Health & Wellbeing sector is something in which our team are experts. We understand how to create balanced, reliable and scientifically accurate integrated PR communications for consumer, B2B and corporate healthcare brands. In doing so, we help improve understanding among patients, their families and healthcare professionals. Over the years we’ve worked on government health awareness campaigns, created product launches spanning OTC medicines and medical devices, and raised awareness of patient advocacy groups.
We combine brand planning, consumer insight and the latest digital innovations to help consumer tech clients understand, navigate and connect with the ever-changing world. We work with gaming companies, handset manufacturers, mobile networks, IPTV platforms, broadcasters and Internet Service Providers. Our award-winning team runs media relations, digital engagement, stakeholder management, reviews programmes and crisis & issues support for companies in the UK and internationally.
Issues and crisis management is all about ensuring organisations and their people can prepare for, respond to and recover from potentially critical events. From initial risk analysis, simulation exercises and media training, through to 24/7 press office support and post-event audits, we advise clients at every stage of the process, steering them through a crisis. Across the team we have experience in protecting the reputations of large multinational companies. We’ve covered product recalls, IT failures, scandals, boycotts, and attacks on specific companies and brands.
The communications industry is in a period profound change; innovation is all around us. Rapidly changing technology, new social platforms, smartphones and tablets and empowered consumers means business as usual doesn’t cut it anymore – it’s time for business as unusual. The Good Relations innovation team and our own in-house research and development unit, combine creativity with the latest technology platforms to help brands solve challenges in this new real-time era.
Ideas get brands noticed, but execution can really bring the idea to life and make people warm to the brand. Often it’s the simplicity of the message, effortless functionality and captivating imagery that sells the idea. As storytellers, we cater for our clients’ design needs with a best-in-class, in-house team. From infographics, flyers, pop-ups and marketing collaterals, to logos, corporate identities and brand guidelines, we’ve helped brands stand out, engage audiences and capture loyalty.